Most companies are a bit timid to jump into the world of social networking, which I can understand (after all, I do have parents born in the stone age…ones that still think if you upload a picture to your desktop the entire world will see it…but I digress). If you want to get ahead of the game, increase your sales numbers, and create better costumer relations; then it’s important to be open-minded to what the free world of social networking can offer.
A great way to slowly inch your way into Gen Y’s heart is by joining Pinterest. For those of you who are severely lagging behind, Pinterest is an online scrapbook where users can share DIY projects, different products they like, or favorite quotes/pictures. I know most companies would say “this isn’t for me,” but hear me out.
Within six months,”total same store referral traffic from Pinterest to five speciality apparel retailers rose 389%.” I know you’re thinking…great five stores, what about mine?
The best way for companies to use Pinterest is by first showing interest in costumers, it takes a few minutes to go through and like a users pin. By liking pins that they posted, preferably ones that relate back to your company/product, you’ll start to create a name for yourself.
Also, most users are more likely to find a company not by searching for them, but by having some type of contact with them. Once you make that initial contact, the potential costumers are more likely to check out your pins.
Having a separate board for products is a great way to introduce them, also note that the picture automatically links back to the page where it came from- making it easier for a costumer to buy that product.
In this current economy any type of networking is good- especially when it’s free and has the potential to go viral. Why not try it out, see what you like about it and make it work for your company. Every industry uses social media in a different way in order to benefit their needs, hopefully these tips will help you on that path.
Stay tuned for the next two articles in this series: “Making Facebook Work for You” and “Not Every Tweet is a Good Tweet.”