While it may seem ironic I’m writing an article on building a better blog (practice what you preach right?), I am.
Lately I’ve come to terms with just how much of an ENFP I really am. You see, I’m great at big picture projects, I can figure out the solution to a problem you can’t even see. And my solution is going to be great, so great that I’ll start working on it immediately – however by the beginning of the execution process I’m ready to move on. But like I said, my solution is so great and well planned that someone else can carry it out.
It’s the same thing with blogging. I like to write about myself, I enjoy going back and being able to read about my life and I think there is something special when you really get to see the writer. However, I know that if I want to be taken more seriously in the marketing world I need to have a clearer focus. I need to give advice on “building better blogs” and creating the next Red Bull content strategy.
But, that’s just not what makes me happy. At the end of the day I don’t want to discuss content strategy, I want to talk about my dating life and how stupid the men in it are – and maybe even throw in some advice about how not to end up alone, or why being alone is better.
Back to the point, I’m really good at telling people how to be better at things. I’m great at creating plans for them and showing them how to execute it – I even supply them with tools on how to do this.
Which is why I taught a class on How to Build a Better Blog at the BCAE last month. Which was entertaining to say the least, I learned that I’d rather teach about becoming a better writer than the technical aspects of blogging.
Anyway, back to making your blog great.
Here’s what you need to do:
Step 1: Pick a focus - pick a topic you want to learn about, you’ll be more inclined to research it as well as continually write on it. Also, make sure it’s broad enough to give you an abundance of topics.
Step 2: Be Relatable - No one is going to read your blog if they can’t relate to you. However, that’s not to say if you have a bitch-tastic- tone no one will read – as there are plenty of bitch-tastic people. It’s just a matter of finding the subject matter that will relate to the broadest spectrum of people (unless you’re just writing for yourself, in which case write whatever your little heart desires).
Step 3: Be Consistent - Don’t be like me and only write when the wine blows to the north-east. Pick a schedule, and make a point to stick to it. Either write Monday, Wednesday, and Friday, and Publish Tuesday, Thursday, and Saturday, or vise versa – really whatever works for you and will make you be consistent.
So now you have the foundation of how to build a better blog, check back in a week (maybe two though, I am getting a new puppy after all) when I’ll get into the nitty, gritty, truth of why your blog sucks and how to fix it.