One of the biggest problems across the boards of social media is how people inconsistently portray themselves…I know preaching to the choir.
From job search profiles to how you tweet, it’s important to show your network the same person. And it all starts with discovering your niche.
“One of the most important things to find is your niche. What do you like to do? What are you good at? I just realized mine is Dating/Career (topic wise). It may seem like these two don’t go together, but they have more in common then you would think.”
Are you starting to see why it is so important to establish this first? Finding your niche (okay now I’m over using the word…but I kind of like it so suck it.) will not only make you more likely to progress in networking, but it will also put you ahead of the game. Normally the things you like/find interesting, are the ones you know more about.
The hardest part after discovering what it is you want to be known for, is keeping it consistent. Once you have created this digital identity for yourself, you need to stick to it so you can 1. gain a following and 2. create credibility for yourself.
“A Digital identity is basically an electronic representation of you. The difference being it’s availability to way more people. When you think of how many people you interact with on a normal basis, just walking to class it’s probably..at most 50. Online it’s more like 50,000. Because of the popularity is social networking sites, and the instant access it provides more people are turning to sites like Facebook or twitter to find potential employees.” Don’t Be a Rebecca Black
Once you’ve done all the hard work and have joined social networks galore it’s time to make sure you keep your profile consistent. Talk about the same general things, back up your experience with articles, and surround yourself with people in the same area of expertise.
Here is an example of someone with bi polar social networks:
On Twitter this person talks about weather reports, and updates their followers with the latest storm watches.
But on LinkedIn, it says that they are a hiring manager for Borders.
While it is okay to have interests in the weather, but by just tweeting about it like that you would lead people to believe that it has something to do with your career. It would become something you would be known for on Twitter, but lack mentioning on BeKnown, LinkedIn or Facebook.
This inconsistency would lead people to doubt your credentials in all areas. Although it is definitely important to share your interests with the world, it’s equally important to keep all profiles consistent. So if we go back to our bi-polar network friend we can add into each profile his interest in weather, and by even copying over other information from his networks. He can craft a profile based on all of his previous ones, then use just that one.
In the long run having one persona that you are known for is a lot less work than maintaining multiple identities. So stick to one, and create a brand for yourself.