First off, have you seen this video?
Number 1: Your social media manager should’ve pointed this out as soon as it went live, and Number 2: you should already be contacting that boy’s parents to set up a meet and greet with your new team member.
This is a great PR opportunity for the Red Sox, not only is it timely but it’s the perfect way to kick off the summer. Plus, who doesn’t love a happy ending?
For those of you who opted to not watch the video, here’s the gist: A young White Sox fan is heartbroken over the recent trade of his favorite player, Brent Lillibridge. The Red Sox being the team who snatched him up.
Obviously, this poor heartbroken boy would like to continue his positive outlook on baseball – I’m sure he would not like to curse the Red Sox for stealing away his favorite player (I realize this is not how trades are made, but we’re talking about a little boy’s mind…so just go with it).
In this situation, here is what I would do:
- First off, I’d reach out to the boys parents to see if they would be interested in being flown out to Boston for a game and a meet and greet with Brent Lillibridge.
- Once the parents accepted, I’d have Lillibridge make a video reaching out to the boy inviting him publicly to come see his new home.
- Assuming the boy accepts, he and his family are flown to see Boston for a game and meet and greet with Lillibridge.
- Upon arriving, the boy would be outfitted with Red Sox gear. Also a crew would be filming his family experience, which would make a great commercial.
- After the quick day trip is over, videos go up and the Red Sox look like a heart warming family tradition all over again.
See how wonderful the world of social media is? It’s not all cats and baby memes I swear.
Word to the wise though, you might want to move quick. The White Sox may just steal this opportunity to welcome Youk to town.